Sarah Turnbull

Absolute Essentials of Advertising (eBook, PDF)

• Format: PDF

Produktbeschreibung

This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 96
• Erscheinungstermin: 19. April 2022
• Englisch
• ISBN-13: 9781000609585
• Artikelnr.: 63756132

Autorenporträt

Sarah Turnbull is a Reader in Advertising at the University of Portsmouth, UK.

Inhaltsangabe

Table of Contents, 1. Advertising, 2. Advertising: Planning and Strategy, 3. Advertising Theory, 4. Advertising Appeals, 5. The Creative Development Process, 6. International Advertising, 7. Media, 8. Media Planning, 9. Advertising Measurement and Metrics , 10. Advertising: Industry Structure and Practice

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Table of Contents
1. Advertising
2. Advertising: Planning and Strategy
3. Advertising Theory
4. Advertising Appeals
5. The Creative Development Process
6. International Advertising
7. Media
8. Media Planning
9. Advertising Measurement and Metrics
10. Advertising: Industry Structure and Practice