Stephen Rayfield

Accelerate Marketing Growth (ESIL Business Book, #0) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Embark on a journey of business discovery with "Cone Inc." and learn the secrets to marketing success. This engaging narrative follows the story of Peter, Adam, and Sarah as they navigate the world of marketing and learn how to drive accelerated growth for their company. With its focus on the foundation elements of marketing, this book will teach you how to allocate programs for each product or service, focus your marketing resources, and create high levels of return. With insights from real-world business experts and practical applications, this book is a must-read for all business leaders looking to grow their company to the next level. Get your copy today and start unlocking the full potential of your business with the power of effective marketing.

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Produktdetails

• Verlag: ESIL Publishing
• Erscheinungstermin: 10. März 2025
• Englisch
• ISBN-13: 9781990704048
• Artikelnr.: 73591402

Autorenporträt

My name is Stephen Rayfield and I am a marketing strategy mentor, college and university instructor, marketing trainer, and authour. I earned my reputation as a thoughtful, knowledgeable speaker and a riveting story teller in the world of marketing. I earned this reputation in front of 4,758+ people who have had their careers and businesses changed with my dynamic and useable marketing presentations.

I am the Founder and President of ESIL. I started the company in since 1990. For 23+ years I taught for the American Management Association in Canada, the United States and Europe. Many of the marketing seminars I led, I developed. My product management experience of 39+ years spans General Mills Canada, Ralston Purina Canada and Hiram Walker plus a variety of real-life products where he gained extensive hands-on experience. Products I have marketed include Nature Valley Granola bars, Cheerios Cereal, Dog Chow dog food, Canadian Club whiskey, Astronics DME LLC LED Safety flashlight for aviation, Asbury Carbon Graphite and others.

My mentoring involves Fortune 100 corporations, family businesses, and not-for-profit services supporting existing products and developing new products. As first marketing book notes, I believe passionately in the enormous power of marketing planning and strategy to increase revenues, volumes and profits.