David Vinjamuri

Accidental Branding (eBook, PDF)

How Ordinary People Build Extraordinary Brands

• Format: PDF

Produktbeschreibung

Every year, thousands of new business are started by people with no knowledge of modern marketing at all?and some of them survive and thrive. Accidental Branding tells the story of seven "accidental" brands and how their founders beat bigger competitors by breaking the standard rules of marketing. Successful brands like Burt's Bees, J. Peterman, and Clif Bar reveal how doing things differently can lead to big-time success. If you're an entrepreneur or a marketer, this guide will show you how to build stronger brands.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 224
• Erscheinungstermin: 16. Juni 2008
• Englisch
• ISBN-13: 9780470282083
• Artikelnr.: 37291324

Autorenporträt

David Vinjamuri teaches marketing at New York University andis founder and President of ThirdWay Brand Trainers, a marketingtraining company whose clients include American Express, StarwoodHotels & Resorts, and other leading consumer brands. David is aformer brand manager at Johnson & Johnson and Coca-Cola. For more information, visit www.accidentalbranding.com.