Mark Levy

Accidental Genius (eBook, ePUB)

Using Writing to Generate Your Best Ideas, Insight, and Content

• Format: ePub

Produktbeschreibung

NEW EDITION, REVISED AND UPDATED When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society. But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts. Freewriting is deceptively simple: start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output-you'll generate breakthrough ideas and solutions that you couldn't have created any other way. Levy shares his six secrets to freewriting as well as fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower-seven of which are new to this edition. Also new to this edition: an extensive section on how to refine your raw freewriting into something you can share with the world.

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Produktdetails

• Verlag: Berrett-Koehler Publishers
• Seitenzahl: 192
• Erscheinungstermin: 9. August 2010
• Englisch
• ISBN-13: 9781605096520
• Artikelnr.: 38329803

Autorenporträt

Mark Levy is the founder of the marketing strategy firm Levy Innovation. He has written for the New York Times, has authored or cocreated five books, and has taught writing at Rutgers University.

Inhaltsangabe

Introduction: Your Mind is Bigger Than You Think

Part One: The Six Secrets to Freewriting
Chapter 1. Secret #1: Try Easy
Chapter 2. Secret #2: Write Fast and Continuously
Chapter 3. Secret #3: Work Against a Limit
Chapter 4. Secret #4: Write the Way You Think
Chapter 5. Secret #5: Go With the Thought
Chapter 6. Secret #6: Redirect Your Attention

Part Two: Powerful Refinements
Chapter 7. Idea as Product
Chapter 8. Prompt Your Thinking
Chapter 9. Open Up Words
Chapter 10. Escape Your Own Intelligence
Chapter 11. The Value in Disconnecting
Chapter 12. Using Assumptions to Get Unstuck
Chapter 13. Getting a Hundred Ideas is Easier Than Getting One
Chapter 14. Learn to Love Lying
Chapter 15. Hold a Paper Conversation
Chapter 16. Drop Your Mind on Paper
Chapter 17. The Writing Marathon
Chapter 18. Doubt Yourself
Chapter 19. The Magic of Exact Writing
Chapter 20. Extract Gold from a Business Book
Chapter 21. You Are What You Focus On

Part Three: Going Public
Chapter 22. Sharing Your Unfinished Thoughts
Chapter 23. Help Others Do Their Best Thinking
Chapter 24. Notice Stories Everywhere
Chapter 25. Build an Inventory of Thoughts
Chapter 26. Write Your Own Rules
Chapter 27. The Fascination Method
Chapter 28. Freewrite Your Way to Finished Prose
Notes
Acknowledgments
About Mark Levy

Rezensionen

I ve been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn t work without these ideas .
David Meerman Scott, author of The New Rules of Marketing & PR

Whether you have writer s block, face a tight deadline, or just don't know how to get across all those wonderful ideas rambling around in the back of your head, Mark Levy has the solution for you.
B. Joseph Pine II, coauthor of The Experience Economy and Authenticity

Mark Levy is a horse whisperer for writers and business thinkers.
Debbie Weil, author of The Corporate Blogging Book