Andrea Beretta Zanoni

Accounting for Goodwill (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Accounting for Goodwill explains the concepts and methods used to determine the valuation of companies whose intangible assets form a large component of their business. This book is an excellent source for understanding how to estimate the market value of internally generated goodwill, and how to explain competitive differentials based on the assessment of intangibles like intellectual property, human capital, and customer relationships.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 10. Juni 2009
• Englisch
• ISBN-13: 9781135255091
• Artikelnr.: 38245337

Autorenporträt

Born in Milan in 1966 , Andrea Beretta Zanoni is Full Professor of Business Economics and Business Strategy at the University of Verona.

His studies are mainly focused on business strategy, intangible resources and goodwill and, dealing with these items, he has written several books and articles.

He is member of AIDEA (Accademia Italiana di Economia Aziendale), of Strategic Management Society, of the European Corporate Governance Institute and of CISEPS (Center for Interdisciplinary Studies in Economics, Psychology and Social Sciences) of the University of Milan Bicocca.

He has taken part as key speaker to several italian and international conferences

Inhaltsangabe

Introduction
1. Goodwill: Meaning and Relevance
2. The Valuation of the Internally Generated Goodwill and its Breakdown
3. Business Goodwill and Corporate Goodwill
4. Goodwill and Competitive Heterogeneity: System Goodwill, Positional
Goodwill and Firm Capabilities
5. Valuation of Unrecorded Intangible Assets and Reduced Goodwill
6. Integration of the Different Breakdown Approaches
Appendix
Notes
Bibliography
Index