Dolores Albarracin

Action and Inaction in a Social World (eBook, ePUB)

Predicting and Changing Attitudes and Behavior

• Format: ePub

Produktbeschreibung

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary perspective covers research from psychology, communication, public health, business studies, and environmental sciences. The reader can use this cutting-edge approach to design and interpret effects of behavioral change interventions as well as replicate the materials and methods implemented to study them. The author provides an organized set of principles that take the reader from the formation of attitudes and goals, to the structure of action and inaction. It also reflects on how cognitive processes explain excesses of action while inaction persists elsewhere. This practical guide summarises the best practices persuasion and behavioral interventions to promote changes in health, consumer, and social behaviors.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 18. Februar 2021
• Englisch
• ISBN-13: 9781108879705
• Artikelnr.: 62746663

Autorenporträt

Dolores Albarracín is Professor of Psychology at the University of Illinois at Urbana Champaign, USA, and a leading scholar of attitudes, communication, and behavioral change.

Inhaltsangabe

Part I: Introduction: 1. Definitions, Overview, Goals, and Principles of
Cognitive Processing; Part II: Beliefs, Attitudes and Behaviors: 2.
Beliefs; 3. Attitudes; 4. Goals, Intentions, and Behavior; Part III:
Influences of The Past and The Situation: 5. The Impact of Past Experience
and Past Behavior on Attitudes and Behavior; 6. The Impact of Others on
Attitudes and Behaviors; Part IV: The Impact Of Persuasive Communications
and Behavioral Interventions: 7. The Processing of Persuasive
Communications and Behavioral Interventions; 8. Persuasive Communications
and Behavioral Interventions in The Context of Prior Attitudes and
Behaviors; 9. Sources of Information, Actionability, and Behavioral Impact
of Persuasive Communications and Behavioral Interventions; 10. Conclusions
and Future Directions.