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Seminar paper from the year 2021 in the subject Business economics - Trade and Distribution, grade: 1,0, Hult International Business School, language: English, abstract: The report discusses the challenges faced by the high street retailing business model in the UK, which have been exacerbated by the global recession. These challenges are due to changing customer behavior, the emergence of retail malls, and the growth of internet shopping. However, there are also promising growth opportunities for high-street retail due to changing customer needs and behavior. The report recommends that high-street retailers adapt to the new retail landscape by incorporating technology and building it into all customer touchpoints. This will enable both e-commerce and high street sales channels to complement each other, while the high street provides a unique and tailored customer experience that cannot be replicated online.
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