Richard Hunt

Advanced Typography (eBook, ePUB)

From Knowledge to Mastery

• Format: ePub

Produktbeschreibung

Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level.

Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today.

From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 256
• Erscheinungstermin: 23. Juli 2020
• Englisch
• ISBN-13: 9781350055933
• Artikelnr.: 59935123

Autorenporträt

Richard Hunt has practiced typography for over 35 years, first supplying type to designers, and then with the advent of the desktop computer, acted as a consultant to many design firms and other institutions across North America, including Bruce Mau Design, Zone Books, Rizzoli, KPMB Architects, Rhode Island School of Design and the Getty Research Institute. He teaches at OCAD University, Canada (formerly the Ontario College of Art and Design) where he lectures on the history of typography and teaches studio typography classes and typeface design.

Inhaltsangabe

1. Introduction 2. The changing technology and practice of type 3.
Typography - art or craft? 4. Biological and psychological dimensions of
type 5. Systems of organization 6. Typography as visual/type as information
7. Type as technology 8. Type on screen (design practice) 9. Type as
culture and symbol 10. Typefaces 11. Customizing/creating type forms