eBook, PDF

Advances in Advertising Research IX (eBook, PDF)

Power to Consumers

Redaktion: Cauberghe, Verolien; Eisend, Martin; Hudders, Liselot

Beschreibung

Publication in the field of economic sciences

Persuading the consumer with new advertising formats

Effectiveness of in-game advertising

An insight into the effects of advertising execution styles

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 9.36MB

Barrierefreiheit

• Text-to-Speech

Autor

Verolien Cauberghe is Associate Professor of Marketing Communication at Ghent University, Belgium. Liselot Hudders is Assistant Professor of Marketing Communication and Consumer Behavior at Ghent University, Belgium. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.

Produktdetails

• Verlag: Springer Fachmedien Wiesbaden
• Seitenzahl: 353
• Erscheinungstermin: 4. Juli 2018
• Englisch
• ISBN-13: 9783658226817
• Artikelnr.: 53148523