eBook, PDF

Advances in Luxury Brand Management (eBook, PDF)

Beschreibung

Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research

Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities

Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management

Technische Details

• Geräte: PC
• ohne Kopierschutz
• Größe: 16.27MB

Barrierefreiheit

• Text-to-Speech

Autor

Jean-Noël Kapferer is a renowned thought leader on the mutations of luxury brands and luxury consumers in the world. Emeritus Professor at HEC Paris, he conducts his research at INSEEC Luxury Institute. Co-author of 'The Luxury Strategy', author  of " How luxury can grow yet remain rare', his articles are widely published in leading international journals, and he leads executive seminars on luxury in China, Korea, Japan, USA, and Europe.  Joachim Kernstock is Head of Centre of Competence for Brand Management (KMSG) and a lecturer of Marketing at the University of St. Gallen, Switzerland. He works with leading Swiss and European corporates as a brand strategy advisor. He has published several books on brandingand is Co-Editor-in-Chief of the Journal of Brand Management. Tim Oliver Brexendorf is Professor of Marketing and Director of the Henkel Center for Consumer Goods at WHU - Otto Beisheim School of Management, Germany, and also a visiting researcher at TuckSchool of Business at Dartmouth College, USA.  His work has been published in a number of leading international journals and he is Co-Editor-in-Chief of the Journal of Brand Management.  Shaun M. Powell is Senior Lecturer in Marketing in the Faculty of Business at the University of Wollongong, Australia and Co-Editor-in-Chief of the Journal of Brand Management. Shaun has worked in the higher education sector in Australia, the UK and Asia and has published in the field of Brand Management in several high tier international journals and books.

Produktdetails

• Verlag: Springer International Publishing
• Seitenzahl: 256
• Erscheinungstermin: 21. September 2017
• Englisch
• ISBN-13: 9783319511276
• Artikelnr.: 53035653