Andere Kunden interessierten sich auch für
![Critical Public Relations. Contexts and Issues (eBook, PDF)]( "Critical Public Relations. Contexts and Issues (eBook, PDF)")
Critical Public Relations. Contexts and Issues (eBook, PDF)13,99 €![Britishness and the Media. Evaluation of the role of news media in creating, reinforcing or challenging notions of Britishness and belonging (eBook, PDF)]( "Britishness and the Media. Evaluation of the role of news media in creating, reinforcing or challenging notions of Britishness and belonging (eBook, PDF)")
Britishness and the Media. Evaluation of the role of news media in creating, reinforcing or challenging notions of Britishness and belonging (eBook, PDF)5,99 €![Game theoretical approach to dating applications (eBook, PDF)]( "Game theoretical approach to dating applications (eBook, PDF)")
Game theoretical approach to dating applications (eBook, PDF)13,99 €![Ethnic Marketing in Germany (eBook, PDF)]( "Ethnic Marketing in Germany (eBook, PDF)")
Ethnic Marketing in Germany (eBook, PDF)15,99 €![Global Branding. Suggestions to get into the Interbrand top 100 brands list (eBook, PDF)]( "Global Branding. Suggestions to get into the Interbrand top 100 brands list (eBook, PDF)")
Global Branding. Suggestions to get into the Interbrand top 100 brands list (eBook, PDF)13,99 €![The Evolution of The Language Used In Social Media (eBook, PDF)]( "The Evolution of The Language Used In Social Media (eBook, PDF)")
The Evolution of The Language Used In Social Media (eBook, PDF)2,99 €![When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising (eBook, PDF)]( "When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising (eBook, PDF)")
When Brand Communication Becomes Childish. Infantilization in 21st Century Advertising (eBook, PDF)39,99 €
Essay from the year 1998 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Münster (Englisches Seminar), language: English, abstract: The topic of this essay is "Advertising" and "The Discourse of Advertising". The author of this essay sums up some of the main ideas of Guy Cook, Geoffrey N. Leech, Greg Myers and Prof. Dr. Klaus Ostheeren, E.M. In order to look at an ad as a discourse type, it is necessary to look at Jacques Dubois and the "Groupe µ" who worked on the structure of language, rhetorical operations, "Isotopies" and "Metabolies". The latter can either evoke the "pleasure of recognition" or the "pleasure of surprise". The AIDA-formular, the term "register", the standard components of press advertisements, etc. are also subject of this essay.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.