Timothy De Waal Malefyt, Robert J. Morais

Advertising and Anthropology (eBook, PDF)

Ethnographic Practice and Cultural Perspectives

• Format: PDF

Produktbeschreibung

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 200
• Erscheinungstermin: 14. Mai 2020
• Englisch
• ISBN-13: 9781000182866
• Artikelnr.: 59482699

Autorenporträt

Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York.Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.

Inhaltsangabe

Preface Part One: IntroductionAnthropologists In and Out of Advertising
Part Two: Toward an Understanding of Advertising AgenciesAdvertising
Meetings and Client RelationshipsRituals of Creativity in Advertising
AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity,
Person and Place Part Three: Applying Anthropology in Advertising
AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness
Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research
Methodologies and Business Success Part Four: ConclusionThe Future of
Advertising Anthropology ReferencesIndex