Advertising and Consumer Culture (eBook, PDF)

A Special Issue of Mass Communication & Society
Redaktion: McAllister, Matthew P.; Mazzarella, Sharon R.

• Format: PDF

Produktbeschreibung

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 112
• Erscheinungstermin: 14. April 2023
• Englisch
• ISBN-13: 9781000942804
• Artikelnr.: 67748145

Autorenporträt

Guest Editors: Matthew P. McAllister, Sharon R. Mazzarella

Inhaltsangabe

Volume 3
Number 4
2000 Contents: M.P. McAllister
S.R. Mazzarella
Guest Editor's Note. ARTICLES: I.L. Stole
Consumer Protection in Historical Perspective: The Five-Year Battle Over Federal Regulation of Advertising
1933 to 1938. J.P. Cook
Consumer Culture and Television Home Shopping Programming: An Examination of the Sales Discourse. W.S. Wong
The Rise of Consumer Culture in a Chinese Society: A Reading of Banking Television Commercials in Hong Kong During the 1970s. M. Soar
Encoding Advertisements: Ideology and Meaning in Advertising Production. SCHOLARLY MILESTONES ESSAY: S. Ewen
Memoirs of a Commodity Fetishist. BOOK REVIEW: P. McMasters
War and Press Freedom: The Problem of Prerogative Power by Jeffery A. Smith.