Pamela Odih

Advertising and Cultural Politics in Global Times (eBook, PDF)

• Format: PDF

Produktbeschreibung

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. By drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour, this volume illustrates the manner in which advertising continues to revolutionize the political sphere and as such, will be of interest to a range of readers across media studies, cultural studies and sociology.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 300
• Erscheinungstermin: 3. März 2016
• Englisch
• ISBN-13: 9781317185024
• Artikelnr.: 44867591

Autorenporträt

Dr Pamela Odih is Senior Lecturer in Sociology, Department of Sociology, Goldsmiths University of London, UK

Inhaltsangabe

Contents: Preface; Introduction: liberal vistas and the political economy
of the sign; Part I Governmentalization of Visual Culture: Governing
neoliberal vistas and the cultural politics of economic life;
Governmentality and the political economy of the sign. Part II
Postmodern-Political Caesura: Inversions in the political economy of global
signs; Aesthetic disruptions in the cultural politics of representation;
Semiology of time in postmodern cultural politics. Part III Geo-Political
Caesura: Political economy of citizen branding; Aesthetics as the
transgressive politics of the self. Part IV Techno-Political Caesura:
Technoscapes and the geo-politics of global advertising; Conclusion:
towards a transgressive techno-political caesura; References; Index.