Marco Santello

Advertising and Multilingual Repertoires (eBook, PDF)

from Linguistic Resources to Patterns of Response

• Format: PDF

Produktbeschreibung

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 102
• Erscheinungstermin: 5. August 2016
• Englisch
• ISBN-13: 9781315392578
• Artikelnr.: 45683523

Autorenporträt

Marco Santello is a lecturer in Intercultural Competence in the School of Languages, Cultures and Societies at the University of Leeds, UK

Inhaltsangabe

Introduction
1. Constructing Advertising directed at Multilingual Audiences
2. Language Effects on Multilingual Speakers
3. Studying Multilingualism in Advertising: Starting from Lived
Experiences and Linguistic Repertoires
4. Linguistic Resources in Advertising and their Impact on Multilinguals
5. Advertisements in Different Languages and the Role of Language
Attitudes
Conclusion