Philip Hanson

Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland (eBook, ePUB)

The nature and extent of consumer advertising in the Soviet Union, Poland

• Format: ePub

Produktbeschreibung

This title was first published in 1974.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 180
• Erscheinungstermin: 28. Juli 2017
• Englisch
• ISBN-13: 9781351696319
• Artikelnr.: 48959198

Autorenporträt

Philip Hanson (Author)

Inhaltsangabe

1 Introduction: advertising, Soviet-type economies and economic systems
Part I The Soviet Union 2 The Soviet economy and the organisation of Soviet
Advertising 4 The nature and functions of Soviet advertising Part II
Eastern Europe 5 Relative income levels and differences in economic systems
in Eastern Europe 6 The marketing environment 7 The organisation and
functions of advertising 8 Advertising expenditure data Part III
Conclusions 9 Conclusions