Advertising and the World Wide Web (eBook, ePUB)
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  • Format: ePub

Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.

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  • mit Kopierschutz
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  • Größe: 0.49MB
Produktbeschreibung
Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.

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