Nora J. Rifon, Marla Royne, Les Carlson

Advertising and Violence (eBook, ePUB)

Concepts and Perspectives

• Format: ePub

Produktbeschreibung

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the books coverage.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 18. Dezember 2014
• Englisch
• ISBN-13: 9781317477709
• Artikelnr.: 42038056

Autorenporträt

Dr. Nora J. Rifon is a Professor in the Department of Advertising, Public Relations, and Retailing at Michigan State University, USA

Dr. Marla Royne Stafford is the Great Oaks Foundation Professor of Marketing, First Tennessee Professor of Marketing, and Chair of the Department of Marketing & Supply Chain Management at the University of Memphis, USA

Les Carlson Professor and Nathan J. Gold Distinguished Professorship of Marketing at the University of Nebraska-Lincoln, USA