Izabela Derda

Advertising as a Creative Industry (eBook, PDF)

Regime of Paradoxes

• Format: PDF

Produktbeschreibung

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 102
• Erscheinungstermin: 25. Juli 2023
• Englisch
• ISBN-13: 9781000970425
• Artikelnr.: 68402343

Autorenporträt

Izabela Derda is Assistant Professor in Media & Creative Industries at the Erasmus School of History, Culture and Communication, Erasmus University, the Netherlands. She is also an advertising professional, former head of entertainment at Havas SE, and a jury member for major advertising festivals, such as Cannes Lions or Eurobest.