Gillian Dyer

Advertising as Communication (eBook, ePUB)

• Format: ePub

Produktbeschreibung

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 248
• Erscheinungstermin: 7. März 2008
• Englisch
• ISBN-13: 9781134972333
• Artikelnr.: 38257671

Autorenporträt

Gillian Dyer

Inhaltsangabe

Preface Introduction, What is advertising? Commercial consumer advertising,
Mass communications, Public relations 1 The origins and development of
advertising 2 The new advertising 3 The new media 4 The effects of
advertising 5 What do advertisements mean? 6 Semiotics and ideology 7 The
language of advertising 8 The rhetoric of advertising