Chris Wharton

Advertising as Culture (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Penned by contributors from a range of disciplines, including art history, sociology and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion and music; and developments in digital media practice.

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Produktdetails

• Verlag: Intellect Books
• Seitenzahl: 238
• Erscheinungstermin: 28. Januar 2013
• Englisch
• ISBN-13: 9781841507873
• Artikelnr.: 37972352

Autorenporträt

Christopher Wharton is program leader in advertising and media in the Department of Media at Northumbria University.