Ella Houston

Advertising Disability (eBook, PDF)

• Format: PDF

Produktbeschreibung

Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 154
• Erscheinungstermin: 3. Juni 2024
• Englisch
• ISBN-13: 9781040039052
• Artikelnr.: 70262892

Autorenporträt

Ella Houston is a Senior Lecturer in Disability Studies and core member of the Centre for Culture & Disability Studies at Liverpool Hope University.

Inhaltsangabe

0.Introduction. 1.From Misfortune to Mainstream: The Evolving Nature of
Representations of Disability in Advertising. 2.Money Maker, Piss Taker:
Charity Sadvertising and Non-Disabled 'Saviours'. 3.Masking Madness:
Pathologizing Portrayals of Mental Health Issues in Advertising. 4.Crossing
the (Tag)line: When Advertisers Take Controversial, Humorous and Risky
Approaches to Representing Disability. 5.From Disavowed to Desirable: Sexy,
Sanitised and Speculative Appeals. 6.The Cost of Fame: Disabled Supercrips,
Superstars and Social Media Influencer Marketing. x.Conclusion