Iain Macrury

Advertising (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 336
• Erscheinungstermin: 19. Dezember 2008
• Englisch
• ISBN-13: 9781134530496
• Artikelnr.: 38450674

Autorenporträt

Iain MacRury is Principal Lecturer in the School of Social Sciences, Media and Cultural Studies at the University of East London. His previous publications include The Dynamics of Advertising (co-authored with Barry Richards and Jackie Botterill, 2000) and Buy This Book: Studies in Advertising and Consumption (co-edited with Mica Nava, Andrew Blake and Barry Richards, 1996).

Inhaltsangabe

Introduction 1. Advertising and Common Sense 2. Advertising Agencies:
Mediation and the Creative Process 3. Advertising: Marketing, Media and
Communication 4. Analysing and historicising advertising 5. Advertising and
Culture 6. Advertising: Signs and Textualities 7. Advertising: New Forms
and Intimacies 8. Advertising: Audiences and Psychologies Bibliography

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Introduction 1. Advertising and Common Sense 2. Advertising Agencies: Mediation and the Creative Process 3. Advertising: Marketing, Media and Communication 4. Analysing and historicising advertising 5. Advertising and Culture 6. Advertising: Signs and Textualities 7. Advertising: New Forms and Intimacies 8. Advertising: Audiences and Psychologies Bibliography