Chris Wharton

Advertising (eBook, PDF)

Critical Approaches

• Format: PDF

Produktbeschreibung

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 240
• Erscheinungstermin: 5. Dezember 2014
• Englisch
• ISBN-13: 9781135043575
• Artikelnr.: 42008876

Autorenporträt

Chris Wharton is Senior Lecturer in advertising and culture in the Faculty of Art, Design and Social Sciences at Northumbria University, UK.

Inhaltsangabe

Introduction Part 1: Foundations 1. The nature of advertising history 2.
Historical outline 3. Market society and its critics 4. Political economy
approaches to advertising Jonathan Hardy 5. Cultural and critical
approaches Part 2: Frameworks 6. Advertising framework and encoding 7.
Texts 8. Reception Part 3: Applications 9. Advertising in the home 10.
Outdoor advertising 11. Sound and vision 12. Consumer culture