Magdalena Zawisza-Riley

Advertising, Gender and Society (eBook, PDF)

A Psychological Perspective

• Format: PDF

Produktbeschreibung

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 230
• Erscheinungstermin: 3. Juli 2019
• Englisch
• ISBN-13: 9781351386104
• Artikelnr.: 57100756

Autorenporträt

Dr Magdalena Zawisza-Riley is an academic and consultant, with the position of Reader at Anglia Ruskin University, UK. She publishes in leading journals in gender, social and consumer psychology, is a holder of prestigious grants, and a co-editor of the Routledge International Handbook of Consumer Psychology. Her work has attracted media attention and informed Advertising Standards Authority reports.