Advertising in Developing and Emerging Countries (eBook, ePUB)

The Economic, Political and Social Context
Redaktion: Alozie, Emmanuel C.

• Format: ePub

Produktbeschreibung

Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic condition of their citizens. It illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 352
• Erscheinungstermin: 23. März 2016
• Englisch
• ISBN-13: 9781317184980
• Artikelnr.: 44871258