Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.

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Produktbeschreibung

Advertising Language offers an analysis of the linguistic devices used in advertisements. It uses Relevance Theory as a framework to examine the stratagems which advertisers employ to gain and retain the attention of their audience.

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Produktdetails

Produktdetails
Verlag: Taylor & Francis
Seitenzahl: 168
Erscheinungstermin: 5. Juli 2005
Englisch
ISBN-13: 9781134640461
Artikelnr.: 42653300

Produktdetails

Verlag: Taylor & Francis
Seitenzahl: 168
Erscheinungstermin: 5. Juli 2005
Englisch
ISBN-13: 9781134640461
Artikelnr.: 42653300

Herstellerkennzeichnung

Autorenporträt

Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.

Advertising Language (eBook, ePUB)

A Pragmatic Approach to Advertisements in Britain and Japan

Advertising Language (eBook, ePUB)

A Pragmatic Approach to Advertisements in Britain and Japan

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