Roxanne Hovland, Joyce M. Wolburg

Advertising, Society, and Consumer Culture (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 18. Dezember 2014
• Englisch
• ISBN-13: 9781317477525
• Artikelnr.: 42046484

Autorenporträt

Roxanne Hovland, Joyce M. Wolburg

Inhaltsangabe

Chapter 1 Advertising as an Institution of Consumer Culture
Chapter 2 Evolution of American Society
Chapter 3 Perspectives for Understanding Advertising
Chapter 4 The Behind-the-Scenes Power of Advertising
Chapter 5 Crossing International Borders
Chapter 6 Consumer Protection and Competition
Chapter 7 Doing the Right Thing When We Don't Know What "Right" Is
Chapter 8 Concluding Comments on Advertising and Consumer Culture