Roland Marchand

Advertising the American Dream (eBook, ePUB)

Making Way for Modernity, 1920-1940

• Format: ePub

Produktbeschreibung

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.

As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media-radio broadcasts, confession magazines, and tabloid newspapers-Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986.
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w

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Produktdetails

• Verlag: University of Virginia Press
• Seitenzahl: 472
• Erscheinungstermin: 1. September 2023
• Englisch
• ISBN-13: 9780520403659
• Artikelnr.: 68630536

Autorenporträt

Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.