John Sinclair

Advertising, the Media and Globalisation (eBook, PDF)

A World in Motion

• Format: PDF

Produktbeschreibung

This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 168
• Erscheinungstermin: 31. Mai 2012
• Englisch
• ISBN-13: 9781136500985
• Artikelnr.: 38273622

Autorenporträt

John Sinclair is an Honorary Professorial Fellow in the Australian Centre at the University of Melbourne. He has become internationally acknowledged over the last twenty-five years for his research on the globalisation of media industries. This has been published in the leading journals of the field, as well as various books, notably Images Incorporated: Advertising as Industry and Ideology (1987); New Patterns in Global Television: Peripheral Vision (1996, edited, with Stuart Cunningham and Liz Jacka); Latin American Television: A Global View (1999); and Contemporary World Television (2004, edited, with Graeme Turner).