Wendy Lewis

Aesthetic Clinic Marketing in the Digital Age (eBook, PDF)

From Meta to AI

• Format: PDF

Produktbeschreibung

This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 136
• Erscheinungstermin: 16. April 2024
• Englisch
• ISBN-13: 9781003817956
• Artikelnr.: 70187510

Autorenporträt

Wendy Lewis is the Founder & President of Wendy Lewis & Co Ltd Global Aesthetics Consultancy since 1997, a strategic marketing communications group in New York City specializing in the beauty, wellness and aesthetics categories

Wendy is a frequent speaker, course instructor, moderator, and presenter at conferences, webinars and panels in the US and globally. She serves as an Advisor to the Scientific Committee of the FACE Conference & Exhibition in the U.K., and as an Advisor to the Aesthetic Tech Forum from Octane.

She is also the founder of the popular LinkedIn group, 'Global Aesthetics Professionals', which has over 7,000 members at the time of this printing.

Wendy lives in New York City.

Inhaltsangabe

Preface
About The Author
Other publications from Wendy Lewis
Introduction: Evolution of the Aesthetic Market
1. Modern Aesthetic Patient Experience
2. Business of Branding & Rebranding
3. Strategic Primer for Digital Marketing
4. Optimizing the Marketing Mothership
5. Content Marketing Pearls for Platforms
6. Social Media Strategies Revisited
7. Now Entering the Metaverse
8. Multimedia Communication in Action
9. Future Proof Your Practice With AI
Appendix
Glossary of Marketing and AI Terms for Aesthetic Businesses
Index