Affect, Emotion, and Rhetorical Persuasion in Mass Communication (eBook, PDF)

Redaktion: Zhang, Lei; Clark, Carlton

• Format: PDF

Produktbeschreibung

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 254
• Erscheinungstermin: 9. Oktober 2018
• Englisch
• ISBN-13: 9781351242363
• Artikelnr.: 54362546

Autorenporträt

Carlton Clark is a Lecturer in the English Department at the University of Wisconsin-La Crosse, where he teaches writing and American Literature. He earned his PhD in Rhetoric from Texas Woman's University. He has published articles in Erfurt Electronic Studies in English, Kairos: A Journal for Teachers of Writing in Webbed Environments, Teaching English in the Two-Year College, Technological Forecasting and Social Change, Kybernetes: The International Journal of Cybernetics, Systems and Management Sciences. Lei Zhang is an assistant professor of English and Journalism at the University of Wisconsin, La Crosse, where she teaches rhetoric, journalism, and new media studies. She also serves as the faculty advisor for the student newspaper, The Racquet. She received her master's in Journalism from the University of North Texas and Ph.D. in Rhetoric from Texas Woman's University.

Inhaltsangabe

Contents
Introduction: Heartfelt Reasoning, or why facts and good reasons are not
enough
Part I: Theorizing Affect and/or Emotion
1. Three Paradigms of Affect: The Historical Landscape of Emotional Inquiry
Kevin Marinelli
2. Bridging the Affect/Emotion Divide: A Critical Overview of the Affective
Turn
Paul Stenner
3. We Have Never Been Rational: A Genealogy of the Affective Turn
David Stubblefield
Part II: Affect in Rhetorical and Cultural Theory
4. Affective Rhetoric: What it Is and Why it Matters
Samuel Mateus
5. White Nationalism and the Rhetoric of Nostalgia
Michael Mayne
6. They Believe Their Belief: Rhetorically Engaging Culture through Affect
and Ideology
Phil Bratta
7. Governing Bodies: The Affects and Rhetorics of North Carolina's House
Bill 2
Julie D. Nelson
8. How Affect Overrides Fact: Anti-Muslim Politicized Rhetoric in the
Post-Truth Era
Lara Lengel and Adam Smidi
Part III: Affect in the Mass Media
9. "Lee's Filling-Tastes Grant!": The Affect of Civil War Archetypes in
Beer Commercials
Lewis Knight and Chad Chisholm
10. Disgusting Rhetorics: "What's the Warts That Could Happen?"
Jaimee Bodtke and George F. (Guy) McHendry, Jr.
11. Aestheticizing the Affective Politics of "If You See Something, Say
Something"
Charlotte Kent
12. Gratifications from watching movies that make us cry: Facilitation of
grief, parasocial empathy, and the grief-comfort amalgam
Charles F. Aust
Part IV: Affect in 2016 U.S. Presidential Election
13. The Circulation of Rage: Memes and Donald Trump's Presidential Campaign
Jeffrey St. Onge
14. Feelings Trump Facts: Affect and the Rhetoric of Donald Trump
Lucy Miller
15. Affect, Aesthetics and Attention: The Digital Spread of Fake News
across the Political Spectrum
Kayla Keener
16. Meta-Sexist Discourses and Affective Polarization in the 2016 US
Presidential Campaign
Jamie Capuzza