Adam Brotman, Andy Sack

AI First (eBook, ePUB)

The Playbook for a Future-Proof Business and Brand

• Format: ePub

Produktbeschreibung

AI is going to change brand strategy and marketing forever. Are you ready?

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by the AIand the AI will likely be able to test the creative against real or synthetic customer focus groups. No problem."

With that astonishing statement, the authors began a journey of discovery to understand what this transition to an AI-first world means. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.

Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed strategic consultancy Forum3 to take on every aspect of the challenge to becoming an AI-first organization, including how you think about the design of jobs, what skills you need to start developing, what customers will expect from brands that they don't today, how to achieve early wins, and how to compete in an AI-first arena, where nearly anyone can build creatively engaging brands quickly and cheaply.

It's time to get ready for a brand-new world. Start here.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 256
• Erscheinungstermin: 24. Juni 2025
• Englisch
• ISBN-13: 9781647829667
• Artikelnr.: 72255699

Autorenporträt

Adam Brotman is the cofounder and co-CEO of Forum3. He was the inaugural chief digital officer at Starbucks, where he played a pivotal role in launching their renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement. He was named number two in Fast Company's "100 Most Creative People" in 2012 and earned the title of CDO of the Year in 2015.

Andy Sack is the cofounder and co-CEO of Forum3. He brings more than 25 years of entrepreneurial and investment expertise in high tech and finance. As the founder and managing partner of Keen Capital, focusing on blockchain ventures, and a former adviser to Microsoft CEO Satya Nadella, Andy has been at the forefront of digital innovation. His successful track record includes leading Techstars Seattle and selling multiple technology companies to giants like Microsoft and New York Times Digital, showcasing his deep understanding of technology trends and business strategy.