Maria Johnsen

AI in Digital Marketing (eBook, ePUB)

Harnessing AI tools to revolutionize digital marketing strategies

• Format: ePub

Produktbeschreibung

Master AI in digital marketing with this guide. Learn to optimize campaigns, use AI tools, and drive growth.

Key Features

• Comprehensive insights into AI tools transforming digital marketing campaigns
• Detailed strategies for integrating AI into SEO, analytics, and automation tools
• Real-world examples of using AI for audience segmentation and campaign success

Book Description

Artificial Intelligence is transforming the digital marketing landscape, offering innovative solutions for personalization, automation, and efficiency. This comprehensive guide explores AI's impact on digital marketing, focusing on data-driven insights, predictive analytics, and customer engagement strategies. It empowers marketers to understand and leverage AI's potential in crafting targeted campaigns and optimizing workflows.

Readers will explore essential topics like machine learning, natural language processing, and sentiment analysis, all tailored for marketing applications. Practical insights on SEO, content creation, and social media listening are combined with advanced concepts such as programmatic advertising, AI-powered customer support, and marketing automation. The book ensures a balance between foundational knowledge and actionable strategies.

This resource equips digital marketers, strategists, and analysts to adopt emerging trends, drive measurable results, and maintain a competitive edge in the AI-driven marketing ecosystem. It is the perfect companion for professionals seeking to enhance their skills and harness the power of AI in their digital marketing efforts.

What you will learn

• Explore AI's role in reshaping digital marketing strategies
• Leverage machine learning for campaign optimization and analysis
• Apply predictive analytics to drive targeted marketing efforts
• Utilize natural language processing in content personalization
• Implement marketing automation for workflow efficiency
• Analyze customer data to enhance engagement and retention

Who this book is for

This book is ideal for digital marketers, marketing analysts, and business strategists looking to integrate AI into their workflows. Basic knowledge of marketing principles and an interest in AI applications are recommended prerequisites.

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Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 577
• Erscheinungstermin: 23. Januar 2025
• Englisch
• ISBN-13: 9781837028641
• Artikelnr.: 73334729

Autorenporträt

Maria Johnsen is recognized as a leading figure in the digital realm and ranked by Onalytica among the top digital marketing influencers worldwide. She has penned 60 books on various subjects including digital marketing, filmmaking, artificial intelligence, and blockchain.