Mkrtich Laziev

AI-Powered Copywriting. A Beginner's Guide (Marketing English, #1) (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Ever hear copywriters sobbing, "We're losing our jobs to AI"? Or others cheering, "AI will do everything for us!"? Both reactions are a bit ridiculous, but they also make me laughand bring more clients my way. Why? Because AI is just a tool, not a replacement for talent.

In this book, I'll break down what the AI revolution really means for marketing copywriters. Spoiler: It's not the end of your job, but a chance to get yourself an AI writing assistant. Over the last 2 years, I've seen plenty of AI-generated content, and it's clearhuman touch still wins.

Forget the "perfect prompt" scams circulating around. They're like trying to cook a stew, cake, and salad with the same recipe. I'll teach you how to create your own prompts, refine your style, and work with chatbots so they enhance your writing rather than take over. From taglines to long-form content, you'll learn how to use AI as your slightly clueless, but powerful, assistantnot your competitor.

In this guide, we'll cover:

• How to write clear, concise, and compelling copythe 3I-3C principle
• Using chatbots to craft social media posts, ads, and taglines that don't scream "AI-generated!"
• Advanced prompt chains to transform chatbots into time-saving writing assistants
• How to spot AI-generated content and improve it with your own voice

Whether you're a seasoned pro or just starting, this book will help you take control of your marketing copy. And remember, you're the copywriterAI's just a tool.

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Produktdetails

• Verlag: Mkrtich Laziev
• Erscheinungstermin: 22. Oktober 2024
• Englisch
• ISBN-13: 9798227536013
• Artikelnr.: 72386268

Autorenporträt

Hi! I'm Mkrtich Laziev, your tour guide in the AI and chatbot zoo. Being a guide in this zoo took a lot of trainingand I passed every bit of it. For the last 25 years (yes, you read that right), I've worked in Digital Marketing for clients around the world, learning something new every day. I want to thank my clients from the UK, USA, Germany, France, The Netherlands, Belgium, Canada, Armenia, Malta, and many other countries and regionsthough not Antarctica, yet! Your challenging tasks have shaped who I am today.

With experience in industries like Pharmaceuticals, Telecom, Gaming, Fintech, Life Sciences, Real Estate, Chemicals, IT, Software Development, and eCommerce, I can confidently say, "Marketing isn't just about KPIs and social media; you've got to love it to succeed." I've written copy in several languages and for countless products and services, from taglines to web content. Been there, done that, got the T-shirt.

With a strong scientific and software development background, I've never feared AIinstead, I've wanted to dissect it and build my own. Now, I want to share this knowledge with younot as some "top-secret" revelation, but in a way that makes you think.

For almost a decade, I taught MBA students the secrets of Digital Marketing, and I love teaching. I especially enjoy it when students ask questionsparticularly those I can't answer straight away. If you found this book helpful, I'm glad I took the time to write it. I plan to continue this series, time permitting. Meanwhile, feel free to visit my website at www.ketone.co.uk, where I also offer some unique courses covering all aspects of Digital Marketingincluding that tricky SEO.

See you around!