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Seminar paper from the year 2023 in the subject Business economics - Business Management, Corporate Governance, grade: 1,4, Buckinghamshire New University, course: Aviation Strategy and Financial Performance, language: English, abstract: In this report the general approach of Full-Service Carriers and Low-Cost Carriers has been further studied, and the response strategy adopted by Full-Service Carriers to stay competitive in the market has been further explained. The advent of Low-Cost Carriers has changed the dynamics of the aviation market during the last two decades; consequently, the classic Full-Service Carrier, with its more elaborate passenger services as it is known in the modern days, does not exist anymore; this brings up big competition in the short and medium-haul market as Full-Service Carriers must compete with the simple structures and low costs of Low-Cost Carriers.