Airlines: Managing to Make Money (eBook, ePUB) - Holloway, Stephen
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  • Format: ePub

Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.

  • Geräte: eReader
  • mit Kopierschutz
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  • Größe: 3.51MB
Produktbeschreibung
Drawing on recent developments in the services management, strategic management and brand management literature, this stimulating and well-illustrated book presents critical new approaches to developing customer-centred airline strategies. Designed for a wide audience of aviation management students and professionals.

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Autorenporträt
Stephen Holloway is a Consultant to the air transport industry, specializing in both strategic and financial management.