Airport Marketing (eBook, PDF) - Jarach, David
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Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. This book is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Produktbeschreibung
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. This book is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

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Autorenporträt
David Jarach is Professor of Service Management and Marketing at Bocconi University, and Professor of Air Transport Marketing at SDA Bocconi Graduate School of Business, both in Milan, Italy, where he also teaches MA and MBA courses on marketing issues. He is also Visiting Professor at Toulouse Business School, Aerospace MBA, France. He has published two books, 15 academic articles (two of which recently appeared on the Journal of Air Transport Management) and he is a regular contributor to the main Italian newspapers on air transport issues. He is advisor to many Italian aviation entities and a member of the Executive Committee of the Air Transport Research Society (ATRS).