John Cavanagh, Frederick F. Clairmonte

Alcoholic Beverages (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 192
• Erscheinungstermin: 1. Dezember 2023
• Englisch
• ISBN-13: 9781003819066
• Artikelnr.: 69220178

Autorenporträt

John Cavanagh and Frederick F. Clairmonte

Inhaltsangabe

Acknowledgements. Preface. Introduction: Corporate Power and Public Health.
Part One: Structure of the Global Market 1. A Historical Overview 2.
Output, Trade and Consumption 3. Employment and Technology Part Two:
Corporate Structures 4. Contours of Growth 5. Dynamics of Beer 6. Dynamics
of Wine 7. Dynamics of Distilled Spirits 8. Wholesaling and Retailing Part
Three: Corporate Marketing Strategies 9. The Marketing Complex 10.
Advertising and Promotion 11. Overseas Sales Strategies 12. Pricing and
Finance Capital. Index.