In Algospeak, online etymologist Adam Aleksic shines a light on the roots of words that we don't realise have come from unexpected places - from incel culture, from the innovation of users trying to get around content moderation algorithms, from the marketing speak that has invaded our personal lives. New slang emerges and goes viral overnight. Accents are shaped or erased on YouTube. Grammatical rules, loopholes, and patterns surface and transform our interactions, social norms and habits.
Algospeak tells, through words, the bigger social story of how language shapes us, just as much as we shape it.
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