Arve Peder Øverland

Always On (eBook, ePUB)

Digital Brand Strategy in a Big Data World

• Format: ePub

Produktbeschreibung

It's a given in today's online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way. Always On provides an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. Success or, more moderately, a good result is all about your people, their engagement and their buy-in. Think fast, be agile, be ready - you're always on!

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 294
• Erscheinungstermin: 8. April 2016
• Englisch
• ISBN-13: 9781317182467
• Artikelnr.: 44876348

Autorenporträt

Arve Peder Ã~verland has been at the forefront of digital marketing since the mid-nineties. He has spent most of his career in the United States, where he led a digital agency, working with some of the world's leading companies and brands. Before joining id.mngmnt, a management consulting firm specializing in customer intelligence as a partner, Arve served as Digital Practice Director for Hill+Knowlton Strategies Europe, a WPP company. At id.mngmnt, Arve heads up the digital consulting practice, focusing on building result-oriented digital strategies for clients and developing governance practices that reduce risk and monitor performance.