Kathryn A. Jones

Amway Forever (eBook, PDF)

The Amazing Story of a Global Business Phenomenon

• Format: PDF

Produktbeschreibung

A fascinating look at five decades of Amway's innovation Amway started in 1959 as a way for people to earn extra moneyselling soap and cosmetics. Today, it has recaptured the public'sattention largely because of an extensive print and broadcastcampaign featuring the Quixtar name-with ads saying "you know us asAmway." Amway Forever chronicles the amazing inside story of thisglobal business phenomenon. Page by page, it explores the historyof Amway and its remarkable resurgence around the world. From howthe company began and its growing pains in the 70's and 80's to itsrecent online revival, this book explores how Amway has survivedand thrived over the past fifty years. * Delves into how innovation has led to Amway's growth into aninternational powerhouse * Reveals Amway's pioneering marketing tactics and salesstrategies * Offers an historic perspective, as well as a contemporary look,at how the company has evolved Engaging and informative, Amway Forever is a must-readfor anyone interested in this company's unique business model andbuzzworthy emergence into a global success.

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 224
• Erscheinungstermin: 5. Juli 2011
• Englisch
• ISBN-13: 9781118107751
• Artikelnr.: 37340869

Autorenporträt

Kathryn A. Jones is an experienced business writer and editor. A freelance writer for the New York Times where she has written for the Business, Money, National, and Travel sections, and a former writer-at-large and current contributing editor for Texas Monthly, she has also written for Time, Life, The Dallas Morning News, and numerous other news outlets.