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Document from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Northumbria University, language: English, abstract: The automotive industry is changing. Home-markets of world-known automakers become saturated. Many companies seek new opportunities and chances in new markets. The major future challenges for JLR are from economic nature. Economic growth in Europe is stagnating which leads to moderately increasing sales. Additionally, there is pressure to adhere to environmental standards which complicates competition further. Although Europe is a mature market with comprehensive intellectual property rights, and low corruption, without satisfying growth, JLR needs to seek new markets. In general, there are 3 types of motives for companies to engage in foreign direct investments (FDI), market-seeking motives, resource- or asset-seeking motives and efficiency-seeking motives.