Dimitri Koumbis

An Introduction to Fashion Retailing (eBook, ePUB)

From Managing to Merchandising

• Format: ePub

Produktbeschreibung

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 168
• Erscheinungstermin: 25. März 2021
• Englisch
• ISBN-13: 9781350202832
• Artikelnr.: 61115888

Autorenporträt

Dimitri Koumbis is a lecturer at LIM College in New York City. He has over 15 years of retail experience as a practitioner and educator, working in creative marketing and design management for fast fashion brands such as Urban Outfitters and Gap, Inc. Additionally, Dimitri is a retail consultant and strategist for emerging and SME brands.

Inhaltsangabe

1. What is Retailing? The History of Retail Understanding the Difference
between Retailing and the Retailer Classification of Retailers On-Site Vs.
Off-Site Retailing Omnipresent Retail Approaches Case study: LVMH 2. Retail
Consumer Markets Consumer Behavior Consumer Profiling Site Selection and
Store Location Emerging Domestic and International Markets Case study:
Estee Lauder Companies 3. Retail Corporate Offices Retail Corporate Offices
Corporate Offices and their Role Strategic Planning Supporting Store Teams
Ethics and Corporate Social Responsibility Case Study: Hennes & Mauritz 4.
Store Management Store Management and the Back of House HR and Employee
Management Store Logistics Merchandise Controls and Loss Prevention Case
Study: Kering Group 5. Visual Merchandising and Store Design Visual
Merchandising vs. Merchandising Store Design and Environment Visual
Merchandising Strategies Case Study: Inditex 6. Trends in Retailing Fast
Fashion vs. Slow Fashion Ecommerce and the Online Shopper Mobile Retail,
Pop-Up and Concept Stores Retailer and Designer Collaborations Technology
in the Retail Sector Case Study: ASOS.com