James C Mccroskey

An Introduction to Rhetorical Communication (eBook, PDF)

• Format: PDF

Produktbeschreibung

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 352
• Erscheinungstermin: 19. November 2015
• Englisch
• ISBN-13: 9781317347187
• Artikelnr.: 49353997

Autorenporträt

James C. McCroskey, West Virginia University

Inhaltsangabe

Preface.I. GETTING STARTED. 1. A Rhetorical Tradition.2. The Nature of
Rhetorical Communication.3. Stage Fright: A Normal Problem.II. BASIC
THEORY. 4. The Nature of the Receiver: Attitude Formation and Change.5.
Ethos: A Dominant Factor in Rhetorical Communication.6. The Nature of
Persuasive Argument.7. Nonverbal Communication.8. Diversity and
Culture.III. MESSAGE PREPARATION AND PRESENTATION. 9. Message Preparation:
Preliminary Considerations.10. Informative Messages.11. Message
Preparation: Invention.12. Message Preparation: Disposition.13. Message
Preparation: Style.14. Introducing and Concluding Messages in Rhetorical
Communication.15. Message Preparation: Oral Delivery.IV. RHETORICAL
COMMUNICATION AND SOCIETY. 16. Ethics and Rhetorical Communication.Author
Index.Subject Index.