Analysing the marketing in christmas time (eBook, ePUB)

An analysis of selling 3 books

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Essay from the year 2009 in the subject Book Science, grade: 1,3, Edinburgh Napier University, language: English, abstract: Authors always have recognized the opportunity to make a lot of money and sell a lot of books when it comes to Christmas, but not only new books are being marketed. Literary classics are printed in new editions and advertised as special recommendation or "must-haves" for this season. In this essay I will have a look at the ways the different books are marketed. In my analysis I will focus on three books that are being marketed during the festive season 2008. My focus will...

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