Roberto Niesing

Analysing Thorntons based on different strategic models (eBook, PDF)

• Format: PDF

Produktbeschreibung

Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter) ; - Bowman's competitive strategy options (Bowman); - PEST / STEP analysis; - 'Five Forces' model; - Resource Audit; - Value Chain analysis

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Produktdetails

• Verlag: GRIN Verlag
• Seitenzahl: 20
• Erscheinungstermin: 25. Juni 2008
• Englisch
• ISBN-13: 9783638069502
• Artikelnr.: 37619439