15,99 €
inkl. MwSt.
Sofort per Download lieferbar
0 °P sammeln
Andere Kunden interessierten sich auch für
![Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying (eBook, PDF)]( "Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying (eBook, PDF)")
Analyzing and comparing transactional and relationship marketing. Interaction approach and organizational buying (eBook, PDF)15,99 €![How Safety and Security influence the decision of tourists to visit another destination (eBook, PDF)]( "How Safety and Security influence the decision of tourists to visit another destination (eBook, PDF)")
How Safety and Security influence the decision of tourists to visit another destination (eBook, PDF)36,99 €![Brand Tribalism. Theoretical Foundation and Practical Application (eBook, PDF)]( "Brand Tribalism. Theoretical Foundation and Practical Application (eBook, PDF)")
Brand Tribalism. Theoretical Foundation and Practical Application (eBook, PDF)16,99 €![International Marketing Strategy of Coca Cola Company (eBook, PDF)]( "International Marketing Strategy of Coca Cola Company (eBook, PDF)")
International Marketing Strategy of Coca Cola Company (eBook, PDF)16,99 €![Validating the social media strategies of adidas and Nike on Facebook and Instagram (eBook, PDF)]( "Validating the social media strategies of adidas and Nike on Facebook and Instagram (eBook, PDF)")
Validating the social media strategies of adidas and Nike on Facebook and Instagram (eBook, PDF)18,99 €![Tesla Model S. Market and Sales Strategy (eBook, PDF)]( "Tesla Model S. Market and Sales Strategy (eBook, PDF)")
Tesla Model S. Market and Sales Strategy (eBook, PDF)15,99 €![Ethics and Trust. A Literature Review on Cloud Computing Services (eBook, PDF)]( "Ethics and Trust. A Literature Review on Cloud Computing Services (eBook, PDF)")
Ethics and Trust. A Literature Review on Cloud Computing Services (eBook, PDF)16,99 €
Essay from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: In today’s modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created “relationship marketing” which deals with the study of these relationships. The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM’s case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory.