Sönke Lieberam-Schmidt

Analyzing and Influencing Search Engine Results (eBook, PDF)

Business and Technology Impacts on Web Information Retrieval

• Format: PDF

Produktbeschreibung

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results.

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Produktdetails

• Verlag: Gabler Verlag
• Seitenzahl: 223
• Erscheinungstermin: 19. Oktober 2010
• Englisch
• ISBN-13: 9783834989154
• Artikelnr.: 44127789

Autorenporträt

Dr. Sönke Lieberam-Schmidt completed this doctoral thesis at the University of Siegen at the Institute of Management Information Sciences of Prof. Dr. Erwin Pesch using his several years of work experience on international consulting projects.

Inhaltsangabe

Web Search.- Web Structure.- Result Clustering.- Search Engine Optimization.- Conclusion.