Dar'Sean Raymond White Johnson

Anchoring Effect (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Unlock the secrets of the anchoring effect with our comprehensive exploration of one of the most influential cognitive biases in decision-making. Anchoring Effect delves into the intricate mechanisms behind how initial reference points shape our judgments and decisions, offering a detailed examination of this pervasive psychological phenomenon. From its historical roots and theoretical foundations to its impact on consumer behavior, risk perception, and negotiation, this book provides a thorough analysis of how anchors influence our daily lives.

Discover how social and cultural factors further shape anchoring effects and learn practical strategies for mitigating their impact. Whether you're a psychologist, marketer, economist, or simply curious about the workings of the human mind, this book offers valuable insights into how we can better understand and navigate the biases that affect our choices. With a forward-looking perspective on future research and emerging trends, Anchoring Effect is your essential guide to mastering the complexities of cognitive bias and improving decision-making processes in various contexts.

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Produktdetails

• Verlag: Dar'Sean Raymond White Johnson
• Erscheinungstermin: 18. September 2024
• Englisch
• ISBN-13: 9798227233066
• Artikelnr.: 72391752